Websites for auto repair shops.
A page for each service you do and each town you pull from, your reviews where Google can see them, and a booking link that works. It's the site I built for Master Team Automotive in West Melbourne, and it's the one with the numbers.
What a shop's site has to do
- A page for each service.
- Oil change, brakes, AC, diagnostics — whatever your shop actually does, on its own page. A focused page shows a visitor, and a search engine, exactly what you do. One services page listing everything can still be found, but each job on it has less room to say what it is.
- A page for each town.
- Melbourne, West Melbourne, Palm Bay, Viera, Rockledge. People search with the town name in, and the page they land on should say that town.
- The makes you work on.
- Somebody with a Subaru wants to read the word Subaru before they call. Say which makes you take, and say which you don't.
- Reviews Google can see.
- Reviews that live only on a review service don't appear on your own pages. The rating and the count belong on your site, with the labels underneath that Google and AI assistants read.
- A phone number and a booking link that work on a phone.
- Tappable at the top, and the booking link tested. A broken appointment link is worse than none.
What happened at Master Team
Google's own search numbers, matched window to window, then what the shop reports. The full write-up is on the work page.
- Clicks from Google search
- 35 per 30 days to 146, in matched windows before and after the June 2026 launch. Clicks on searches that didn't use the shop's name went from about 4 a week to about 26, with clicks on searches for the shop's name flat.
- Times shown in a Google result
- 2,800 per 30 days to 25,600.
- First-time customers, as the shop reports it
- About 25% more in the 70 days after launch than in the period before, in the shop's own system.
- The owner
The phone's ringing off the hook with people who found us on Google, the website, AI.
Which size
- One home town.
- Most shops draw from a home town and a little beyond. That's the Standard site — a page for each service, written for your town. Sizes and prices are on the services page.
- The whole county.
- A shop pulling from Titusville down to Palm Bay wants the Full site: 25–40 pages, listed and agreed before the work starts. That's a page for each service and each town, a page for a service in a town only where it would say something new, and pages for the makes you work on, all inside the agreed cap. Master Team runs on 37: 15 services, 8 towns and 14 makes.
Eight days from start to live for Master Team. The whole write-up, numbers and all, is on the work page.
Not a shop? There's a page for the trades and one for small practices.